About us

Tanuvi Ethunandan,  Co-Founder

Tanuvi Ethunandan, Co-Founder

Erin Morris,  Co-Founder

Erin Morris, Co-Founder

An Award-Winning Film Director who is the creative visionary.

Responsible for: Product development

A Chartered Accountant with strong data analysis experience.

Responsible for: Business Strategy


We believe in our mission to revolutionise the customer experience. As Co-Founders at Data Duopoly, we have the means to realise our vision. Our track record in creativity is strong, with Erin being an award-winning film director, winning the Miami Jewish Film Festival, 2018. She has successfully brought a creative vision to life, and continues to do so at Data Duopoly. 

Our business acumen and understanding of data is robust, with Tanuvi being a Chartered Accountant, trained at Ernst and Young, and having a background of data analysis from reading Economics at Cambridge University.

We both are on track to receive a MA Entrepreneurship, showcasing our energy and passion for the business. Our skillsets complement each other. We are in the unique position coming from the Launchpad incubator, to have technical expertise during the development of our MVP, and are working with a professional app development team here in Cornwall.

Case Study - Eden Project

With aver 1m visitors every year, the Eden Project is one of the largest attractions in the South West of England.

We have a trial scheduled with the Eden Project in July 2019 to pilot our MVP.

Originally, we conducted research to understand the issues faced by visitor attractions, using the Eden Project as a case study. As we delved deeper into understanding the visitor experience, we realised that queuing was a major source of visitor frustration, and the lack of data insights was a big issue for attractions.

Therefore we wanted to solve these two problems, in one product…meet Xplor-IT

…Data Duopoly’s white label visitor attraction app that can be customised to each attraction.

The key to designing an engaging digital visitor experience to complement the physical, for the Eden Project, was to fully understand the needs and frustrations of visitors. From this, Data Duopoly designed unique illustrative maps, gamified trails and clever visitor tracking capabilities, with the ability for the Eden Project to send personalised offers to visitor clusters to improve visitor distribution on-site.

If you want to find out how we can help your attraction, or if you are interested in joining our startup journey as a strategic partner or investor, please contact us below.



“Female space tech entrepreneurs bring space back down to Earth”—BusinessLeader

"Falmouth-based Data Duopoly are using data to solve problems for attractions whose customers face the frustration of queueing and bottlenecks and optimise the visitor distribution around a site " — Southwest Venturefest

"We could all be using it [Data Duopoly’s app] at theatres, museums or theme parks " — Falmouth University

"[Data Duopoly are] developing a tool that will reduce the frustrations of queuing and bottlenecks at major tourist attractions " — Business Cornwall, Issue May 2019




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