Rebecca Hawkins has worked in the travel industry for the last 25 years. She started her career working in hotels and landscape management before writing a PhD and joining the World Travel & Tourism Council.
She has worked with some of the largest travel companies in the world helping them to create their responses to the sustainability challenges raised (initially) by the Rio de Janeiro Earth Summit. She has subsequently made input into policies and programme that have shaped the sustainable tourism movement. She still works regularly for large companies as well as international conservation organisations, destinations, travel trade associations and charities, advising on a wide range of issues from reducing plastic pollution, conserving water, enhancing the local contribution of tourism and destination management.
Recently, she has been on projects that bring creative and tourism professionals together to develop experiences that reflect the essence of place. Rebecca delivers much of this work within her own business (RHP Ltd).
In this interview, Rebecca discusses how DMOs are restricted in their ability to influence change through lack of power and what patchwork solutions can achieve.